100% of byMae net proceeds are going to SNAP-affected families. Here's why.
At byMae, our mission is to help families build resilience for "less down time, and more of what matters."
But right now, what matters most is this: families in our community are at risk of going hungry due to cuts to SNAP.
This is a problem that is bigger than wellness. It's about survival.
As a company founded by moms, we have a non-negotiable belief: no supplement can ever replace real food. You cannot build a resilient wellness foundation on an empty stomach.
"Worry and wait" is not a strategy - not for your health, and not for our community.
So, we are acting.
Starting today, 100% of net proceeds - not profits, proceeds - from every byMae purchase will be given directly to families affected by these cuts.
We will give proceeds to Give Directly and Propel, organizations working together to get funds for food and essentials directly onto the debit cards of families who need it most.
We are a small, founder-led business. We are not a corporation with a massive charitable fund. Our power is our product and our community. We are choosing to turn our engine of commerce into an engine for direct, immediate giving.
There is no other way forward.
We can't focus on our own growth when our community is at risk. We're supposed to be in the business of resilience. That work starts here.
💚byMae cofounders
